Note for California Residents
Collection of Information
Information You Provide to Us We may ask you to provide us: (i) your first and last name, email address, home address, phone number, credit, and debit card numbers and date of birth or other information that could reasonably be used to identify you personally (hereinafter "Personal Information"); and/or (ii) demographic information, such as information like your gender ("Demographic Information"). We may collect this information from you at various times and places, such as when you:
Submit account registration forms;
Sign up or request to be placed on our mailing, SMS text, and/or email marketing lists;
Place an order through the Site;
Sign up for any of our loyalty programs;
Participate in a survey or Promotion (defined in Section 3(e) below);
Contact us regarding a question or concern;
Submit an application for employment; and
Otherwise, interact with the HouseOfBloom Fashion site.
Your decision to provide this information is voluntary, but if you choose not to provide this requested information you may not be able to take advantage of all of the Site's features or HouseOfBloom Fashion services.
Information We Collect When You Use the Site
In addition to information that you choose to submit to us, we and/or our service providers may automatically collect and/or store certain information when you visit or interact with the Site ("Usage Information"). This Usage Information may be stored and/or accessed from your personal computer, laptop, tablet, mobile phone, or another device (a "Device") whenever you visit or interact with our Site. Usage Information may include:
your IP address or other unique identifiers ("Device Identifier");
your Device browser, operating system, and mobile network information;
the areas within our Site that you visit and your activities there, including remembering you and your preferences;
your general location; and
certain other Device data, including the time of day you visit our Site, among other information.
We may use various methods and technologies to collect and/or store Usage Information, such as:
Cookies. A cookie is a file placed on a Device to uniquely identify your browser or to store information on your device. Our Site may use HTTPs cookies, HTML5 cookies, Flash cookies, and other types of cookie technology to store information on local storage. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some (but not all) instances can be blocked by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options.
Please note that these tools may not be effective with regard to Flash cookies or HTML5 cookies. For information on disabling Flash cookies, visit adobe.com. Please understand that if you disable or remove any type of cookie, some parts of our Site may not function properly.
Browser Fingerprinting. Collection and analysis of information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes of identification.
Web Beacons. A Web Beacon is a small tag (which may be invisible to you) that may be placed on our Site's pages and messages. Web beacons may be used by us for a number of purposes, including to count visitors to the Site, to monitor how users navigate the Site, to count how many emails that were sent were actually opened, or to count how many particular links were actually viewed.
Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider is active only while you are connected to the Site, and is deactivated or deleted thereafter. The embedded script does not collect your Personal Information.
ETag, or entity tag. An Etag or entity tag is a feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
Recognition Technologies. Technologies, including the application of statistical probability to data sets, which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user).
We may use the above technologies (or ones we incorporate in the future) for a variety of purposes, including:
To allow you to use and access the Site, including for the prevention of fraudulent activity and improved security functionality or to allow you to make use of shopping cart functionality;
To assess the performance of the Site, including as part of our analytic practices or otherwise to improve the content, products, or services offered through the Site;
To offer you enhanced functionality when accessing the Site, including identifying you when you sign in to our Site or keeping track of your specified preferences or to track your online activities over time and across third-party sites; and
To deliver content, including ads, relevant to your interests on our Site and third-party sites based on how you interact with our advertisements and/or content.
Our Site (including our mobile apps) and Stores may use location-based services to verify your location, deliver you relevant content and/or advertising based on your location, as well as to share your location with our service providers as part of the location-based services we offer. Further, we or our service providers may use your location information to display our nearest Store location to you. You have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or by following the standard uninstall process and removing all HouseOfBloom Fashion applications from your mobile device.
Information We Collect From Third Parties
Information We Collect When You Interact with Third-Party Sites
Information You Provide About a Third Party
You may send someone else a communication from the Site, such as sending an invitation to a friend. If so, the information you provide (e.g., names, email addresses, mobile numbers, etc.) will be used to facilitate the communication and will not be used for marketing purposes unless we obtain consent from that person or we explicitly say otherwise. Please be aware that when you use any send-to-a-friend functionality on our Site, your email address, mobile number, name or username, and message may be included in the communication sent to your addressee(s). Some of these tools may be third-party tools subject to third-party privacy policies.
How We Use the Information We Collect
We may use your Personal Information, Demographic Information, or Usage Information for various purposes, including, but not limited to, the following:
Improving the effectiveness of our Site, marketing endeavors, and service offerings;
Processing loyalty program applications;
Processing and completing the purchase, return, and similar transactions;
Providing customer service;
Notifying you of product recalls or providing other information concerning products you have purchased;
Sending you marketing information about HouseOfBloom Fashion other third parties we work with, including through direct mail offerings;
Sending you email communications such as electronic newsletters about our products, services, events, loyalty programs, and Promotions;
Sending you an email about orders you have made on the Site;
Enabling you to participate in the Site's features such as surveys and Promotions;
Identifying your product and service preferences, providing personalized content, and informing you of new or additional products, services, and promotions that may be of interest to you;
Providing mobile marketing messages and service messages;
For internal business purposes; and
If you prefer not to receive marketing communications from HouseOfBloom Fashion you may opt-out at any time by following the directions in Section 12 below.
Sharing of Information with Third Parties
Examples of when HouseOfBloom Fashion may share your information include as follows:
When You Request We Share With Third Parties. You may be presented with an option to receive certain information and/or marketing offers directly from third parties or to have us send certain information to third parties or give them access to it. If you choose to do so, your information may be disclosed to such third parties and all information you disclose will be subject to the third-party privacy policies and practices of such third parties. In addition, third parties may store, collect, or otherwise have access to your information when you interact with their content on our Site. This may include using third-party tools such as Facebook, Twitter, Pinterest, or other third-party posting or content sharing tools, and by so interacting you consent to such third party practices. We are not responsible for the privacy policies and practices of such third parties and, therefore, you should review such third-party privacy policies and practices of such third parties prior to requesting information from or otherwise interacting with them.
Third Parties Providing Services to HouseOfBloom Fashion.
We may use third-party service providers to perform certain services, such as (a) to assist us in e-commerce operations; (b) to manage a database of customer information; (c) hosting the Site; (d) designing and/or operating the Site's features; (e) tracking the Site's activities and analytics; (f) enabling us to send you special offers or perform other administrative services; and (g) other services designed to assist us in maximizing our business potential. We may provide third parties with access to your information to carry out the services they are performing for us. Third-party analytics and other service providers such as Google Analytics and Adobe (Omniture) may set and access their own technologies on your Device and they may otherwise collect or have access to information about you. These service providers use the technology described above to help us analyze how users use the Site. We are not responsible for those third-party technologies or activities arising out of them. However, some third parties may offer you certain choices regarding their practices. For example, to learn about opting out of Google Analytics, please click here.
To learn about opting out of the use of Adobe cookies for analytics and on-site personalization, please click here. We are not responsible for the effectiveness of or compliance with any third parties' opt-out options.
To Protect the Rights of GUESS and Others. To the fullest extent permitted by applicable law, we may also disclose your information if we believe in good faith that doing so is necessary or appropriate to:
(ii) comply with legal and regulatory obligations (e.g., pursuant to law enforcement inquiries, subpoenas or court orders). To the fullest extent permitted by applicable law, we have complete discretion in electing to make or not make such disclosures, and to contest or not contest requests for such disclosures, all without notice to you.
Affiliates and Business Transfer.
We may share your information with our parent, subsidiaries and affiliates. We also reserve the right to disclose and transfer all such information:
(i) to a subsequent owner, co-owner or operator of the Site and/or our Stores; or
(ii) in connection with a merger, consolidation, restructuring, the sale of substantially all of our interests and/or assets or other corporate change, including during the course of any due diligence process.
Sweepstakes, Contests and Promotions.
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Site, in the Stores or through one of our social media pages that may require registration. By participating in a Promotion, you are agreeing to official rules that govern that Promotion, which may contain specific requirements of you, including, allowing the sponsor of the Promotion to use your name, voice and likeness in advertising associated with the Promotion. If you choose to enter a Promotion, Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winner's list.
Information You Disclose Publicly
User Content and Public Information. The Site may permit you to submit ideas, photographs, videos, audio recordings, questions, comments, suggestions or other content, including Personal Information (collectively, "User Content"), on blogs and message boards, product reviews and other public forums. We or others may store, display, publish, distribute or otherwise use User Content online or offline in any media or format and may or may not attribute the User Content to you. Others may have access to this User Content and may have the ability to share it with third parties. Please note that GUESS does not control who will have access to the information that you choose to make public, and cannot ensure that parties who have access to such publicly available information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available on the Site or what others do with the information you share with them on the Site.
Name and Likeness.
We may also publish your name, voice, likeness and other Personal Information that is part of your User Content, and we may use the content, or any portion of the content, for advertising, marketing, publicity and promotional activities. For full terms and conditions regarding User Content you submit, please review our Terms & Conditions. By connecting with the HouseOfBloom Fashion brands through our social media pages or accounts, or by posting content using HouseOfBloom Fashion created hashtags or other identifiers, you are providing your consent for HouseOfBloom Fashion to use any Personal Information or other content you submit or make available through such sites for marketing and promotional purposes, including, but not limited to, incorporation into our marketing materials, without further notice or compensation.
You may see certain ads on other websites because we participate in advertising networks administered by third parties. These networks track your online activities over time and across third party websites and online services by collecting information through automated means, including through the use of the technologies described in the "Information We Collect When You Use the Site" Section above, and they use this information to show you advertisements that are tailored to your individual interests. The information they collect includes information about your visits to our Site, such as the pages you have viewed. This collection and ad targeting take place both on our Site and on third-party websites that participate in the ad network. This process also helps us track the effectiveness of our marketing efforts. We and our service providers use first-party cookies and third-party cookies together to report how our internet advertising methods are related to your visits to the Site.
To learn more about how these service providers use your information, cookies or other tracking information and explore your opt-out options, please visit their respective websites below (NOTE: by clicking on the links below, you will be leaving the GUESS website):
DoubleClick – click here
Olapic – click here
Chango/Rubicon – click here
Curalate – click here
MediaForge/Rakuten– click here
To learn more about ad networks, including how to opt-out, please click here
The list above may be modified from time to time and may not reflect all of our third-party service providers.
Also, some third parties, such as companies that offer Internet browsers, have developed signals (e.g., browsers do not track signals) that give you a choice regarding the collection of information about your online activities over time and across third-party websites or online services.
Third-Party Content and Links to Third-Party Sites
The Site may contain content that is supplied by a third party, and those third parties may collect Usage Information and your Device Identifier when pages from the Site are served to you. In addition, when you are on the Site, you may be directed to other services that are operated and controlled by third parties. We are not responsible for the data collection and privacy practices employed by any of these third parties. For example, if you "click" on a link, the “click” may take you off the Site onto a different site. These other sites may independently collect data about you and may or may not have their own published privacy policies.
Your California Privacy Rights
We may from time to time elect to share certain information about you collected by us on the Site with third parties for those third parties' direct marketing purposes. California Civil Code Section 1798.83 permits California residents who have supplied personal information, as defined in the statute, to us, under certain circumstances, to request and obtain certain information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information shared and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2014 will receive information about 2013 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. To make such a request (limit one request per year), please submit a written request to us using the “Contact Us” methods below (limit one request per year).
In addition to the above rights, California residents have additional rights under the California Civil Code Section 1798.100, et seq.
These rights are as follows:
California residents have the right to request that we disclose to them what Personal Information we collect, use, disclose and sell; you may request to know the categories of Personal Information collected about you or the specific pieces of Personal Information collected about you (“Right to Know”).
California residents have the right to request that we delete their Personal Information we have collected or maintained (“Right to Request Deletion”).
California residents have the right to opt-out of the sale of their Personal Information (“Right to Opt-Out”).
California residents have the right not to receive discriminatory treatment by us for the exercise of their privacy rights conferred by the CCPA.
Sale of California Residents' Personal Information
We do not sell California residents' Personal Information to third parties.
Minors and Children Under 16
We do not sell the Personal Information of minors under 16 years of age without the affirmative prior authorization of such consumers or their parental guardians.
Exercising California Residents' Privacy Rights
As a California resident, you have certain additional rights with respect to your Personal Information. You can submit your request to exercise these various rights (including the Right to Know and the Right to Request Deletion) by contacting us as described below in the “Contact Us” section.
Process for Verifying a Consumer’s Request
We will verify any consumer’s request to exercise the Right to Know or the Right to Request Deletion using the following process:
If you are an account holder with us, we will ask you to verify your identity through your password-protected account and to submit your request through your account. Before we satisfy the request, we will ask you to re-authenticate your identity through your account. If we suspect fraudulent or malicious activity on the password-protected account, we will not comply with the request to know or the request to delete Personal Information until further verification procedures have been satisfied.
Non-Account Holders. If you do not have an account with us, we will require you to provide us with a certain number of data points to ensure that we can verify your identity.
Exercising the Right to Know.
If you are requesting to know the categories of Personal Information collected, we may require two data points to be provided by you that match two of the data points that we maintain in our records, so that we may verify your identity with a reasonable degree of certainty. If you are requesting to know specific pieces of Personal Information collected, a higher bar for verification is required (a reasonably high degree of certainty), which may require us to match three data points of information provided by you with three data points that we maintain in our records together with a signed declaration under penalty of perjury that you are the individual whose Personal Information is the subject of the request. We will maintain all signed declarations as part of our record-keeping obligations under the CCPA.
Exercising the Right to Request Deletion.
If you submit a request that we delete your Personal Information, the level of reasonable certainty that will be required through our verification process will depend on the nature of the Personal Information being requested to be deleted. For sensitive Personal Information, we will require that three data points provided by you match three data points we maintain in our records along with a signed declaration under penalty of perjury that you are the individual whose Personal Information is the subject of the request. For all other kinds of Personal Information subject to a deletion request, we will collect the requisite data points consistent with a reasonable degree of certainty standard described above. We will act in good faith when determining what standard to applying when verifying all consumer requests.
Inability to Verify a Request
If we are unable to verify your identity to a degree of certainty as required by the CCPA through any reasonable method, we will state that we are unable to verify in a written response to you along with a reason as to why there is no reasonable method by which we can verify your identity. We will evaluate our methods for verifying the identity of all consumers who request to know or delete Personal Information on a yearly basis.
If all the consumers of a household jointly request access to specific pieces of information for the consumers of the household or deletion of the household’s Personal Information, we will comply with the request if we can verify the identity of all members of the household pursuant to our procedures for identity verification mentioned above.
As a California resident, you may designate an authorized agent to act on your behalf to make a request under the CCPA, such as requesting disclosure of any Personal Information we have sold or collected; or requesting deletion of such Personal Information. If you should use an authorized agent to exercise your various rights under the CCPA, we may require that you provide your authorized agent with written permission to exercise your various rights and to verify your own identity with us through the processes laid out in the section titled Exercising California Residents’ Privacy Rights, above. If your authorized agent does not submit proof that they have been authorized by you to submit verified requests for disclosure and deletion, we reserve the right to deny such a request that we have received and will explain to your authorized agent why we have denied such a request.
Transfer of Information to and from the United States
What Should Parents Know About Children?
We understand the importance of protecting children’s privacy in the interactive world. We do not use the Site to knowingly collect Personal Information from children under the age of 13 without parental consent. If you are a child under 13 years of age, you are not permitted to use the Site and should not send any information about yourself to us through the Site.
In the event that we become aware that we have collected Personal Information from any child, we will dispose of that information in accordance with the Children’s Online Privacy Protection Act. If you are a parent or guardian and you believe that your child under the age of 13 has provided us with information without your consent, please contact us by email at the address set forth in Section 11 below, and we will take reasonable steps to ensure that such information is deleted from our databases.
We incorporate commercially reasonable safeguards to help protect and secure your Personal Information. However, no data transmission over the Internet, mobile networks, wireless transmission or electronic storage of information can be guaranteed 100% secure. As a result, we cannot guarantee or warrant the security of any information you transmit to or from our Site, and you provide us with your information at your own risk.
Contact Us, Updating Your Information and Choices
If you have any questions about this privacy statement, the practices of this site, or your dealings with HouseOfBloom Fashion, you can contact us:
If you would like to unsubscribe or cancel your memberships with HouseOfBloom Fashion at any time, you can contact us at email@example.com
In order to opt-out of direct mail marketing communications, please write to HouseOfBloom Fashion at the Email address above, be sure to include your name and address as it appears on any marketing materials received from HouseOfBloom Fashion.
Please allow 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from HouseOfBloom Fashion. Please note that we will retain your information for business purposes or as required by law.
Please note that we may still send you certain communications relating to your account or use of our Site, such as administrative and service announcements and these transactional account messages may be unaffected.